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the proof, in full

ROHINI
SRI PK.

Brand-strategy nerd.

I write copy and build the idea sitting under it. The ambition is small and faintly unreasonable: make ads people forget to skip, and smuggle a joke in while they aren’t looking.

+91 75501 45407/Chennai, India/rohinisripk@gmail.com/linkedin/behance/instagram

what I do.

CopywritingCreative writingUX DesignUI Design (Figma)Social media advertisingSocial media managementCanvaScript writing (Final Draft, Celtx)BloggingInDesignMarketing strategyExcel, Word, PowerPoint

where I learnt it.

  • 2024 to 2026
    M.O.P. Vaishnav College for Women
    MA, Media Communication & Advertising
    where most of the work on this site was actually made.
  • 2023 to 2024
    Aspira Design Institute
    UI/UX Advanced
  • 2016 to 2020
    Anand Institute of Higher Technology
    B.E. Electronics & Communication Engineering
    yes, an engineer who defected to advertising. the only sensible thing I did with that degree.

what I’ve actually done.

Dates and titles, for the lawyers. The line under each one is where it actually shows up in the work.

  • Be Positive 24 Innovation Design
    Apr 2025 to Jun 2025
    Copywriter · Internship

    started as words on a doc. I followed them all the way to a finished ad and did not flinch.

    see it in the work ↗
  • Amazon
    May 2021 to Jan 2025
    Catalog Associate · Full time

    three and a half years inside the machine. close enough to learn how a giant moves, and the exact sound it makes getting it wrong.

  • OPN Advertising
    Apr 2024 to May 2024
    Copywriter · Internship

    spec print with the gloves off. first proper swing at copy that had to think in pictures too.

    see it in the work ↗
  • Beanstalk Farmers
    Apr 2022 to Sep 2022
    Copywriter · Part-time

    mango season, the farm-to-store push, and a great deal of arguing nicely with the visual team.

    see it in the work ↗
  • Film Companion South
    Nov 2021 to Feb 2022
    Social media management · Internship

    social, captions, and wrangling interviews for an audience that knows more about films than I ever will.

    see it in the work ↗

That’s the paper. The actual proof is in the work.

Hiring, collaborating, or just nosy? rohinisripk@gmail.com. I read it, I reply.